Brand Rainbow
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Brand RainbowWorldwide Trade Fair Tours
Natural rainbow evokes a feeling of immaculate “Purity” and “Energy”. Our Brand RAINBOW represents the same. The circle shape comes from Sun which represents life, power, strength, clarity and energy. Multi-color of RAINBOW symbolizes teamwork and synergy. Multiple colorful leaves also represent multiple processes and checks, diverse workforce and varied projects.
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The centre circle with a dot in centre enclosed with a two leaves represents the “Human” side of our business. It showcases wholeness, everything, completion. It can also be interpreted as a symbol of unity, focus and mobility. The two leaves represent caring and humane side of the organization for its customers and employees.
The letter RAINBOW represents connection of the organization with young, futuristic and trendy. The font intends to connect with today’s customers in the most accepted manner. Brand RAINBOW means synergy, new life, wisdom, transformation, power, longevity, trust, honor and hope.
The brand has 3 layers representing “Quality” - Our USP, perfection (detailing to the core) and delivery (we give what we promise). It also represents inner mind, middle body and which is of course surrounded by soul. It embeds a sense of pride and unity in all our partners in progress spanning 3 cities of Mumbai, Delhi and Jaipur.
OUR MISSION
“Our aim is to strive to be able to meet and exceed our customer's expectation. Customer delight is our mantra and concern for the society is our first priority.”
OUR VISION
“Our aim is to strive to be able to meet and exceed our customer's expectation. Customer delight is our mantra and concern for the society is our first priority.”
OUR VALUES
“Our aim is to strive to be able to meet and exceed our customer's expectation. Customer delight is our mantra and concern for the society is our first priority.”
Integrity
- Do what is right without compromise.
- We say what we mean and do what we say. We act with unconditional honesty, respect, and courtesy at all times.
Partnership
- Relationships – We build trusted relationships with our customers, employees, and each other. We are responsive, transparent, open, and committed to our teammate’s success.
- Alignment – We share a common goal and succeed as a team.
Can-Do Attitude
- Attitude & Accountability – We expect a “can-do” attitude from ourselves. We believe in accepting responsibility and the consequences, and taking ownership while embracing common goals, teamwork, and collaborative decision-making.
- Empowerment – Everyone has the responsibility and authority to do their job effectively and is encouraged to suggest a better way.
Quality
- Quality is best measured with a view outward to the customer, inward to employees, and cross functionally within the organization.
- At RAINBOW, it denotes a commitment to excellence and superior outcomes, and is reflected in our services, employees, and business practices.
Innovation
- We encourage creativity and embrace new ideas in all aspects of our work without judgment or criticism; innovation drives our future.
- We reflect on everything we do and improve every day.